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Pride Flag Guide

Colours & Meaning

Attraction to femininity and/or women, same-gender attraction

The combination and simultaneous experience of masculinity/femininity, men/women, same/different gender attraction.

Attraction to masculinity and/or men, different-gender attraction



The Bisexual Pride flag was designed in 1998 by Michael Page and unveiled on the 5th December that year.

Featuring three colours – magenta, purple and blue, divided into three parts measuring 40%, 20% and 40% of the flag respectively. The colours were adopted from another bisexual symbol, featuring two overlapping magneta and blue triangles, where the overlap was coloured purple.

The magenta represents same-gender attraction (magenta/pink long having been associated with the Gay Rights movement), the blue different-gender attraction and the purple an attraction to both. It has also been interpreted in the modern age as purple representing ‘feminine’ attraction (gynesexuality), blue for ‘masculine’ attraction (androsexuality) and purple being the attraction to both.

Page’s ambition for the flag was to increase bisexual visibility within the gay community, which had long suffered from instances of biphobia and bisexual erasure within it.

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Originally published: 11th June, 2021
Last modified: 14th February, 2022